GTM_Workshop _Course_Syllabus

Google Tag Manager Workshop

Currently our only Google Tag Manager course, we call this a 101 because we start at the very beginning. However, by the end of the day, you’ll have done it all – everything needed for a full site implementation.
This course is designed to gradually introduce beginner to advanced concepts, with immediate takeaways like tracking file downloads and form submissions as well as more complicated implementations like ecommerce and custom information about users.
Knowledge of HTML and JavaScript is not required, but will certainly ease the learning curve for Google Tag Manager. Consider sending the person that will be in charge of maintaining Google Tag Manager as well as the development or IT person that will help with any required website additions!
Read more about the topics covered below:

What is Google Tag Manager?

Learn more about tag management systems in general, Google Tag Manager implementation strategy, and the benefits of Google Tag Manager. Read one of our first blog posts about GTM here.

Tags, Triggers, and Variables, oh my!

Learn these three important concepts inside of Google Tag Manager and how they interact with each other. We’ll create Tags, Triggers (Rules) and Variables (Macros) that are extensible and easy to maintain.

Built-In Tags

Learn how to easily connect Google Tag Manager to Google AdWords, Google Analytics, Ecommerce tracking, jQuery and more.

Using Click and Form Triggers

Learn how to use Triggers to automatically fire tags when actions occur on your site, like any of the following:
  • PDF downloads
  • Outbound links
  • Email or telephone links
  • Contact form submissions
  • Inbound lead submissions
Usually possible without any website code changes, we’ll use these common items as examples in the class so you gain real-world experience.

What is the dataLayer?

What is it and why is it important? See how developers can use a well-formed dataLayer to make information available for use inside of Google Tag Manager. Read a related blog post here.

Capabilities & Limitations

These days everything is custom-built with its own custom-problems. Learn the best site layout practices for when you can make changes to your website, as well outside-the-box solutions for when you can’t.

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