Must Have Social Media Tools for Analyzing Social Efforts

The competitor analysis tools you need

Mention

20 Competitor Analysis Tools, Tips, and Guides to Up Your Game | Social Media Today
Of course this is first. Who do you think I am, a non-marketer? Obviously my own company’s on this list.
But Mention should also be on any list of competitor analysis tools for marketers – including the list of the tools you use. Our competitive analysis features kind of rock.
First of all, just keeping up with your competitors on a day-to-day basis becomes way easy with a monitoring tool. Instead of following individual social media profiles, visiting websites for brand content, and Googling for PR and earned coverage, all online content about your competitors comes to you.
Then there’s the really powerful part: the competitive dashboard. This is where our software takes the data from your competitor alerts and gives you visualizations to actually analyze it. Compare things like share of voice, reach, daily activity, and geographic data for the conversations happening about you vs. your competitors.

TrackMaven

In addition to getting great monitoring in place, you’ll also want to get a general marketing analytics tool working for you. I’ve always thought TrackMaven’s sounded great. They give you the numbers around web, social, and content marketing – both for you and your competitors.
Since the biggest mistake you can make with competitive research is spending too much time collecting information (and not enough time actually analyzing it), a tool with a strong focus on taking numbers and making decisions will help you turn data into action.

Moz

And of course we have Moz on the list. For SEO competitive analysis, this software gives you several different tools that you’ll want to use. Between tracking and analyzing how your competitor’s’ content ranks and for which keywords, and running campaigns to track your own performance to compare and contrast, you have lots of information to look at in here.
I’m sure there’s useful competitive intelligence in every area of Moz Pro, but I personally spend my competitor research time mostly in the Keyword Explorer (identifying competitors for certain keywords), Open Site Explorer (analyzing your competitor’s site), and Fresh Web Explorer (one-off searches for mentions of things I’m not monitoring in Mention).

SEMrush

SEMrush is another SEO and SEM staple. In addition to organic search data, this one also gives you a lot to work with for PPC. Tap into your competitor’s ad strategy, crack the details around their budget so you can outbid them, and see where they may be running any display campaigns.

BuzzSumo

BuzzSumo’s competitive research strengths lie in diving deep into another brand’s content and how the internet reacts to it. It’s content research tools make it easy to measure the success of any content - whether it was published by your business or someone else.
20 Competitor Analysis Tools, Tips, and Guides to Up Your Game | Social Media Today
Find their most shared content (and who shared it and where), see the influencers that made their content get spread, and create comparison reports on their published content’s performance to your own.

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